Our Process

How We Work

WIRE manages investigations from conception to publication — independently or collaboratively to the extent media partners want.

WIRE secures placement for stories in major media outlets, including those with audiences not already attuned to wildlife issues.

Reporters carry out extensive research, data analysis, fieldwork, interviews, and public records requests. They collaborate with a WIRE editor, world-class photojournalists, and multimedia producers to craft a well-rounded, visually striking story.

WIRE journalists seek partnerships with local reporters and photographers to help build a global network of correspondents.

Two grosbeaks, confiscated in South Florida from traffickers who planned to sell them for singing competitions, are released back into the wild. Karine Aigner
Wildlife official standing in river with both arms up, releasing songbird from each hand

Tracking Impact

Policy: Empowering lawmakers, business and industry leaders, and other authorities to adopt new legislation, regulations, and practices

Accountability: Exposing criminal activity, holding corrupt individuals and institutions responsible

Public engagement: Creating and sustaining a sense of urgency about the exploitation of animals and nature, inspiring the public to demand a more compassionate, environmentally responsible society

Composite image of injured and wounded elephant
After a National Geographic story inspired 75,000 people to petition for Gluay Hom’s rescue from a Bangkok zoo, a sanctuary in Chiang Mai, Thailand, took in the sick and injured elephant. Kirsten Luce (Right: Save Elephant Foundation)

Story is Power

Meticulously reported page-turners inform and inspire. WIRE puts the world’s best reporters and photographers in the field tracking down criminal networks and exposing corruption, abusive practices, and the pernicious effects of corporate greed. Collaboration with local partners helps build a global network of environmental accountability journalism — essential for lasting protection of wildlife and nature. Without engrossing, evidence-based stories, the public is adrift.

The following are examples of stories written or edited by WIRE founders, featured in Rolling Stone, Audubon, and National Geographic, 2012–2024.

Photo of bear in natural setting next to photo of bear in filthy concrete enclosure
Many of the thrilling photographs of bears, wolves, and tigers on your social media feeds are taken at game farms — places critics say are the exotic-animal equivalent of puppy mills.
Rolling Stone, May 2024
National Geographic magazine cover showing people holding bloody elephant tusk next to image of person inspecting intricately carved tusk
Thousands of elephants die each year so that their tusks can be carved into religious objects. Can the slaughter be stopped?
National Geographic, October 2012
Juvenile cheetah on back seat of SUV with rope leash
Criminal networks in Somaliland smuggle cheetah cubs out of Africa to wealthy buyers abroad. Now the breakaway African state is fighting back.
National Geographic, August 2021